Project Description

Introducing a new brand to the market – Natura Milk

Modern Dairy Burundi is the leading company on the Burundian dairy market, bringing its know-how in milk processing while Relying on the Government’s programs to increase dairy production in the short term. To achieve its objective, the company produces sterilized milk conservable for 6 months without using a refrigerator. However, given a long history of organic milk processing, taking over 90% of the local consumption, and an already existing regional competition, the new brand was facing shortcomings to establish itself on the market both as a leader and increase its market share. A successful market penetration would require an innovative marketing approach to challenge the consumer’s mindset.

The Solution..

The approved strategy was the idea of creating a sense of national pride “cultural branding” by changing the existing company tagline, making it memorable, relatable and easy to advocate.

The implementation started with the design of branding and other communication tools (brand book, signage, flyers, banners, company video documentary, and more) to straighten the brand essence, identity, and PR. Followed a series of campaigns to engage and educate ( tasting campaigns across the country, stories told by consumers, Q&As, Quiz,..). After establishing the brand nationwide, the strategy shifted online by creating and managing the company’s digital presence with an objective to engage with the online consumer community which generated more than 50% of the monthly sales revenue.

CHALLENGES

Create A Brand Identity & Profile | Raise Awareness & Engage | Social Media Management| Campaigns Activation | Production Process Educational Video| Public Relations | CSR

SKILLS NEEDED

Market Insights | Creative Strategy | Cultural Branding | Optimization | Activation

COPYRIGHT

Modern Dairy Burundi

0
People Reached Through Social Media Campaigns
0
Product Launched
VIEW WEBSITE DESIGNED

More Works Related To The Project

CORPORATE FILM • SOCIAL MEDIA MARKETING • TRADE MARKETING • WEBSITE DESIGN • CSR • CAMPAIGN ACTIVATION
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Production Process Video

Some Campaigns Activated…

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